Mandi Samuelson will take over the Austin Flower’s business June 4. The store will be closed May 28-June 2 to prepare for the change to Farm Town Floral. (Enterprise Photo by Linda Andersen)
By Linda Andersen
“Dawn Austin (Austin Flowers) has established a great business, and with Dawn and the employees’ help and support, I hope to continue the success they’ve had. I look forward to serving our community with pretty flowers and fun shopping,” stated Mandi Samuelson, the new owner of Austin Flowers – soon to be called Farm Town Floral.
“I played store when I was little – I thought I would have my own pet store … As I’ve gotten older, I always wanted to open a boutique,” said Samuelson, who also once thought of going to veterinary school.
Her past education and work experience indicate suitability for her new endeavor. “I have my bachelor’s degree from UND, with a major in entrepreneurship. I have started a few smaller businesses in the past, including a filter cleaning business, jewelry business, and the Barn Boutique.”
“I would make chunky jewelry – rodeo jewelry,” she explained about the jewelry business. “I would set up at rodeos – I dabbled a little bit in barrel racing myself,” she added.
“I started a little shop in my barn at home,” she said in explaining about Barn Boutique, a shop she would occasionally open for sales of old and new items.
Samuelson worked for a time as office coordinator at American Crystal in Hillsboro.
“I’ve always had an interest in anything design-related and I’ve always wanted to run my own business,” said Samuelson. “Flower design and arrangement will be a new and exciting creative outlet for me! Dawn, Renee, and the other ladies will still be there to do arrangements, so I’ll have time to learn from them. I plan to continue the home décor and gift end of the business.”
“It’s obviously going to reflect my style,” she said in response to the question of any changes she would be making in the store. “New inventory will include boutique clothing,” she said.
Family is important to Samuelson. She offered one of her favorite quotes, “‘Your greatest gift to the world may not be something you do, but somebody you raise.’” She and her husband, Tanner, who is a mechanical contractor, have four children: Wyatt (9), Evelyn (6), Oliver (2), and Luella (11 months). “Setting the example that mom can go after her goals will hopefully inspire our kids to go after their own!” she said.
“The biggest challenge in deciding to buy the flower business was figuring out childcare,” said Samuelson, who has been an at-home mom since moving to Hallock. Her mom, Julie Hovde of Devils Lake, responded to the need, however, and will be staying with the Samuelsons at times to assist with child care.
Samuelson said she owes a big “thank you” to her mom, grandparents (Larry and Jean Lindgren) and her husband, Tanner, for always encouraging her to “go after anything I want.”
Tanner and Mandi, who are both from small North Dakota towns (she is from Adams), moved to Hallock about four years ago. “We wanted to raise our kids in a rural, small town setting. It’s closer to some of our family, too,” she said of their decision to come to Hallock.
The transition from Austin Flowers to Farm Town Floral will require a few days of preparation. “The flower shop will be CLOSED Monday, May 28th through Saturday, June 2nd. If flowers are needed, please call us and we will accommodate,” stated Samuelson.
Check out the new business and meet Mandi when Farm Town Floral opens Monday, June 4th!